Customized Tourism


The place where art meets taste. In Emilia Romagna, the region of Lambrusco, the cities of Piacenza, Parma, Reggio Emilia, Modena and Bologna, have been elected as places where the kitchen boasts a level of exceptional quality, both for products and for preparations. From Parma, city of art rich in history and music, one of the most beautiful rustic and artistic settings in Italy, where we produce the perfect wine for the type of cuisine that expresses, we will accompany you through the flavors, aromas and images, which flow along the Great Po River, to discover those authentic corners that only a keen connoisseur of its territory can suggest ..


Discovering the most famous delicacies in the world
According to the monthly Forbes and the growing number of enthusiasts coming from every country, the region "where food is best in the world" is Emilia Romagna. The secret of this privilege is in the authenticity of its proposals, not contaminated by fashions or by the winds of globalization. The atmosphere, in all the trattorias is muffled and magical, and the aromas, which come from the houses and restaurants, invite to a convivial stop as convivial is the welcome in the places of production of food and wine excellences that the territory expresses: from Parmigiano Reggiano Parma ham, balsamic vinegar to the wines of the hills.
At the center of this paradise for taste buds is Parma, well known for the products mentioned, also expresses a rich basket of gastronomic proposals that is worth worth discovering and above all savoring: such as the Salame di Felino, the Culatello di Zibello, the San Cotta Shoulder, the Cruda Shoulder of Palasone, the Mariolone di Sissa, the Culaccia, just to name a few.


Parma Capital of Culture 2020

Parma, the pétite capital of the duchy of Maria Luigia, has just been elected Capital of Culture 2020. A pride and recognition that also speaks of its long and glorious history: the ancient Roman colony over the centuries has fascinated visitors for the its strong artistic and cultural tradition, among which prominent names stand out, such as Benedetto Antelami (Duomo and the Baptistery), Correggio who worked in the Camera di San Paolo, in San Giovanni Evangelista and in the Duomo and Parmigianino which frescoed the church of Santa Maria della Steccata and parts of San Giovanni. Romanesque and Renaissance jewels that flank the splendor of the Duchy of Farnese, under which the majestic wooden Theater was built in the mighty Palazzo della Pilotta and the Palazzo del Giardino in the evocative Parco Ducale.

A separate chapter deserves the medieval epoch told of the many manors, fortresses and fortresses that dot the territory of Emilia. Only the circuit of the Castles of Parma and Piacenza has 24, but the entire region is propped up, proudly preserving ancient memories.

Parma, a lively and welcoming Emilian city, is also a logistically strategic place to visit the many cities of art and the surrounding naturalistic sites, positioned as it is between Lombardy, Liguria and Tuscany.


From the Food Valley to the Motor Valley

Saying Emilia Romagna is the same as also the land of engines. It is precisely here that a legend has grown and grown that has become one of the greatest symbols of Made in Italy, the Ferrari brand.

In this wonderful region, famous for its food, but also for music and art, motor enthusiasts can visit places of worship such as the Ferrari Museum and the Casa Enzo Ferrari Museum. But they can also take part in safe or advanced driving courses organized at the "Riccardo Paletti" racetrack in Varanode 'Melegari in the province of Parma. Also here is the Dallara Automobili headquarters. And gradually along the Via Emilia you can admire in addition to the temple of Ferrari, the factories of the Lamborghini, Maserati and then that of the Ducati, up to the Imola racetrack and the new racetrack of Marzaglia.

The motoristic heritage of the area is made up of a huge quantitative and qualitative variety: 43 companies (auto-moto sector), 6 private institutional museums and 3 public dedicated to the motor world, 4 public and private museums related to the theme of mechanics, 11 private collections of cars, motorcycles and other mechanical vehicles, 5 racetracks and circuits, 188 between clubs and stables. Icons of charm and power to be discovered.


From Verdi to Stradivari, distilled notes along the Great Po River

The land that runs along the Great Po River has expressed some of the most important names in the history of world music. On one side of the bank is Parma, which in addition to the city of gastronomy is in fact also a city of music, expressing the figures of Nicolò Paganini, Giuseppe Verdi and Arturo Toscanini, and still stands out in the Italian panorama for the presence of an important orchestra, that of the Arturo Toscanini Foundation, and of a renowned Conservatory, to which the "Paganini" Auditorium designed by Renzo Piano was recently added. Not to mention the Casa del suono and the Teatro Regio, which was commissioned by Maria Luigia and inaugurated in 1829, still today one of the most renowned theaters in the world.

On the other side of the bank there is Cremona famous for having given birth to Claudio Monteverdi, between fathers of modern melodrama, to the composer Amilcare Ponchielli and can boast the most important heritage in the world for violin making (already starting from Stradivari, Guarneri del Gesù, Amati) with over two hundred shops of master violinmakers making it the main center in the world for the construction of stringed instruments and strings.

A journey through the places where the protagonists of so much history of the music of all times lived (between Parma, Piacenza, Busseto, Cremona) is well combined with the discovery of the many wonders of an amazing territory.


The Emilian way of "profane" pleasure

"Traveling is going to shops", said writer Susan Sontag. If it is not only this is certainly a pleasure that you do not need to give up, especially in an area like Emilia that, in addition to food, music, art and experiences, offers quality shopping at your fingertips.

It should not be forgotten that Emilia Romagna is in first place in Italy for knitwear production, as well as being the third national clothing manufacturer. It is not surprising, therefore, that in the whole region there are plenty of outlets, factory stores and company outlets, for those who do not want to renounce the quality of major Italian and foreign brands, but always with an eye to the wallet.

One of the largest outlets in the region is the Fidenza Village, a fashion hub, whose streets and squares are dedicated to the works of Giuseppe Verdi, originally from the area. Another imposing structure is that of Castel Guelfo di Bologna. Famous then those of Berberino del Mugello, Serravalle Scrivia, MantovaOutlet and others.

Without ever forgetting the open-air shopping centers that are the shops and shops that animate the town's villages, still unsurpassed by charm, familiarity and often artisan offer.

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